As one of Asia-Pacific’s most influential full-chain pharmaceutical industry events, CPHI & PMEC China Shenzhen 2026 kicked off as scheduled. The show gathered over 800 leading domestic and overseas pharmaceutical enterprises, biotech firms, natural raw-material suppliers and smart-manufacturing companies. Centering on core themes including new-drug R&D, natural-product application, pharmaceutical light-wellness and industrial-chain innovation, it leverages the industrial strengths of the Guangdong-Hong Kong-Macao Greater Bay Area to reach markets across Southeast Asia and the Belt and Road regions. It serves as a pivotal platform for industry technical exchange, resource matching and trend exploration.
With more than 20 years of expertise in the full industrial chain of edible-medicinal mushrooms, Herbal Treasure attended the exhibition showcasing its core herbal-raw-material technologies and innovative light-wellness product portfolio.
Guided by its core philosophy “Empower herbal science with technology, safeguard health with nature”, the brand fully demonstrated its end-to-end strengths covering raw-material traceability, R&D & extraction and finished-product delivery. It delves deep into natural herbal pharmaceuticals and everyday light-wellness segments, unlocking new possibilities for the broader health industry.
01 Leveraging Robust Industrial Strength to Stay at Industry Forefront
Unlike typical consumer brands, Herbal Treasure has long engaged in herbal health with pharmaceutical-grade standards. Founded in 2003, it is a high-tech enterprise integrating under-forest cultivation, strain breeding, precision extraction, formula R&D and finished-product manufacturing. With years of R&D and production experience focused on ganoderma lucidum and diverse edible-medicinal fungi, it has built a mature, comprehensive global full-supply-chain system for edible-medicinal mushrooms.
Drawing on its privately-owned mountain planting base in Jiangle, Sanming, Fujian Province, the brand achieves traceable raw-material sources and full-process quality control. Upholding the core tenet “Originate from mountain forests; lock in bioactivity through technology”, it deeply combines natural herbal raw materials with modern pharmaceutical processes. Moving beyond crude-processing models, its standardized, refined R&D and production system guarantees the natural properties and safety quality of every product.
Participation in the CPHI international pharmaceutical exhibition represents high-level industry recognition of Herbal Treasure’s technical capabilities and industrial layout. It also marks a key opportunity for the brand to present its herbal-pharmaceutical innovation achievements nationwide and engage with Asia-Pacific markets.
02 Innovating Natural Raw Materials to Open New Light-Wellness Scenarios
At this exhibition, Herbal Treasure spotlighted three core natural-raw-material systems: under-forest ganoderma lucidum, natural medicinal mushrooms and wild mountain multifloral honey, alongside its innovative light-wellness product matrix built upon these materials. It breaks conventional boundaries for herbal applications, enabling the integration of medicinal benefits with everyday consumption scenarios.
Supported by self-developed extraction technologies, the brand maximizes retention of natural bioactive nutrients in ganoderma and medicinal mushrooms. Paired with exclusive wild multifloral honey from Qitou Mountain in Jiangle, Fujian, it has innovated light-wellness products tailored to modern-day wellness demands: ganoderma-infused honey soft candies, ganoderma-prune honey preserves, ganoderma-honey matcha products and more. Blending natural mountain-sourced ingredients with scientifically calibrated formulations, these offerings balance flavour, nutrition and practicality. Moving past the heavy-toned stereotype of traditional wellness goods, they deliver a new oriental herbal light-wellness experience defined by gentleness, mildness and everyday usability.
Additionally, the brand unveiled its key Mid-Autumn-Festival gift set of 2026 — Moonlit Honey Rhythm. This collection merges wild mountain-sourced multifloral honey of origin, over two decades of R&D achievements on ganoderma and medicinal mushrooms, and century-old handmade pastry craftsmanship from Jiangle. It applies industrial expertise to elevate gift-giving aesthetics, bringing pharmaceutical-grade herbal quality into ordinary family reunion moments.
03 Facilitating Industry Exchange to Explore New Prospects for the Herbal Sector
During the exhibition, the Herbal Treasure team held in-depth discussions with domestic and overseas industry specialists, upstream-and-downstream industrial-chain enterprises and channel partners. Conversations centred on key topics such as innovative application of natural herbal raw materials, R&D upgrades for edible-medicinal mushrooms, development trends within the large-health light-wellness track, and standardization improvements for gifting products.
Thanks to its source-controlled raw-material advantages, robust R&D capabilities and diversified product portfolio, Herbal Treasure earned recognition and prospective cooperation intentions from numerous industry peers. Moving forward, the brand will keep advancing the full industrial chain of edible-medicinal mushrooms. It will develop products under stringent pharmaceutical-grade criteria, continuously explore diversified value embedded in natural herbs, and foster integrated development between traditional herbal culture and the modern health industry.
From mountain-source traceability and technological empowerment, to industrial advancement and popular public wellness benefits, Herbal Treasure stays true to its founding mission. It harnesses the power of nature to empower healthy lifestyles, and keeps injecting fresh vitality into the large-health sector and herbal-gift-giving market.
